Changing Font Properties in VB.NET

Bold is read-only in VB.NET. This article tells you how to change that. In VB6, it was dead easy to change a font to bold. You simply coded something like Label1.FontBold, but in VB.NET, the Bold property of the Font object for a Label is read-only. So how do you change it? Changing Font Properties in VB.NET With Windows Forms Heres the basic code pattern for Windows Forms. Private Sub BoldCheckbox_CheckedChanged( _ByVal sender As System.Object, _ByVal e As System.EventArgs) _Handles BoldCheckbox.CheckedChangedIf BoldCheckbox.CheckState CheckState.Checked ThenTextToBeBold.Font _New Font(TextToBeBold.Font, FontStyle.Bold)ElseTextToBeBold.Font _New Font(TextToBeBold.Font, FontStyle.Regular)End IfEnd Sub Theres a lot more than Label1.FontBold, thats for sure. In .NET, fonts are immutable. That means once they are created they cannot be updated. VB.NET gives you more control than you get with VB6 over what your program is doing, but the cost is that you have to write the code to get that control. VB6 will internally drop one GDI font resource and create a new one. With VB.NET, you have to do it yourself. You can make things a little more global by adding a global declaration at the top of your form: Private fBold As New Font(Arial, FontStyle.Bold)Private fNormal As New Font(Arial, FontStyle.Regular) Then you can code: TextToBeBold.Font fBold Note that the global declaration now specifies the font family, Arial, rather than simply using the existing font family of one specific control. Using WPF What about WPF? WPF is a graphical subsystem you can use with the .NET Framework to build applications where the user interface is based on an XML language called XAML and the code is separate from the design and is based on a .NET language like Visual Basic.  In WPF, Microsoft changed the process yet again. Heres the way you do the same thing in WPF. Private Sub BoldCheckbox_Checked( _ByVal sender As System.Object, _ByVal e As System.Windows.RoutedEventArgs) _Handles BoldCheckbox.CheckedIf BoldCheckbox.IsChecked True ThenTextToBeBold.FontWeight FontWeights.BoldElseTextToBeBold.FontWeight FontWeights.NormalEnd IfEnd Sub The changes are: The CheckBox event is Checked instead of CheckedChangedThe CheckBox property is IsChecked instead of CheckStateThe property value is a Boolean True/False instead of the Enum CheckState. (Windows Forms offers a True/False Checked property in addition to CheckState, but WPF doesnt have both.)FontWeight is a dependency property of the Label instead of FontStyle being the property of the Font object.FontWeights is a NotInheritable class and Bold is a Static value in that class Whew!!  Do you think Microsoft  actually tried to make it more confusing?

Soundtrack of My Life - 912 Words

Soundtrack of my Life Throughout my life I have heard many songs and many of them have remained with me in my memories. I think the main artists I remember from my childhood are Bruce Springsteen, Tom Petty and Michael Jackson. â€Å"Born in the USA† from Bruce Springsteen is the main one because this was the only song that my dad and I could agree on. His favorite song was Tom Petty’s â€Å"Free Fallin’† which at that time I highly disliked; I have learned to like it with time now. And then for Michael Jackson, he had many songs that I remember, but I think â€Å"Bad† sticks out the most to me. Everytime I think of these songs I just think of being a child, and how I had no worries then, it seemed like such a peaceful world. As I got older I†¦show more content†¦I really can’t say that I associate any certain songs with happiness. Kind of like I said above, I like fast paced upbeat songs, they keep me in a good mood. I don’t mind slow son gs, a lot of them are very good songs, but can make me cry. Especially now that I am pregnant, some sad songs or slow songs are just automatic tear jerkers and hey really shouldn’t be. I like songs that have good messages behind them. A lot of newer music hese days have good beats, but have very poor messages behind them. I think this is one thing I always liked about Eminem; he always seemed to rap about things that have a good message, instead of talking about getting wasted at the club or sleeping around. I don’t think this is the type of stuff our kids these days should be hearing about. I guess all they have to do is turn on the TV and they’ll see this too, but I think it is something we should be discouraging, not encouraging. But I guess that is where the parents need to step in and explain right from wrong to theirShow MoreRelatedTechnical Analysis : The Hunger Games1222 Words   |  5 PagesAnalysis: The Hunger Games Emotions are powerful tools and can be expressed in a multitude of ways, but an extremely effective tool of conveying emotions is through soundtrack. A soundtrack is not only entertaining for an audience, but also can give them insight on what a character is feeling. A prime example of conveying emotions through soundtrack is in the film adaptation of The Hunger Games. The Hunger Games novel is hard to effectively portray through a film because the writers and producers are limitedRead MoreGladiator, by Ridley Scott1120 Words   |  5 Pagesfor his taste of sweet, sweet revenge? When breaking films into this type of category, one film that stands out among the rest has to be Gladiator. Gladiator can be argued as one of the greatest action movies of all time, and for good reasons. The soundtrack, dialogue, and characters have no equal in the revenge action category of film, and can be considered tops of pure action films. Gladiator is a perfectly well rounded movie that adds the bes t of all worlds to create the masterpiece seen today. Read MoreAnalysis Of The Movie The Revenant 1424 Words   |  6 Pagesphenomenal and the scenery and special effects are very detailed and inspirational, but the factor that made me believe that The Revenant is boring, is the simple fact that it is too much. It has too many mini- climaxes that makes my heart race and put me on the edge of my seat so by the time I watch the actual climax of the story, it is just another scene, no different than the scenes before. In summation of the film, Glass is a half-dead man going to the limits of his capability to not only surviveRead MoreThe Quality Film I Have Selected976 Words   |  4 PagesEDITING MY PAPER The quality film I have selected is â€Å"Goodfellas†. I believe this is truly one of the best films created during its time period. A little information about this movie before going into more detail can be: the starring of popular actors, along with the movie focusing upon one person, that person being (Henry Hill). Throughout this paper I will be discussing things such as; the plot, acting, directing, originality of story, soundtrack, and other important elements that occurred duringRead MoreQueen Of The Damned By Anne Rice1504 Words   |  7 Pagesand death, this movie allows its audience to learn Lestat’s history, while a dark soundtrack provides the scenery. All vampire movies include one thing that sets the plot in motion; they must keep their existence a secret no matter what. Based on that one thing it can cause many different outcomes depending on the characters in the story. Queen of the Damned is what I like to call a ‘real’ vampire movie. The soundtrack really sets up the movie during the death and the feeding scenes that are a mustRead MoreThe Quality Film I Have Selected975 Words   |  4 Pagesgoing into more detail involves the starring of popular actors, along with the movie focusing on many characters but specifically Henry Hill. Throughout this paper I will discuss such elements as: the plot; acting; directing; originality of story; soundtrack; and other important aspects in the production of the film. This film was a huge box office success and I will explore how its production made this possible. For the plot in the â€Å"Goodfellas†, it centers on a young boy named Henry Hill. In the beginningRead MoreAnalysis Of The Movie Dark Souls Ost 1417 Words   |  6 Pagesarea will stand up or stumble. Motoi Sakuraba announces his presence with the grandiose opening theme â€Å"Prologue†. Listeners familiar with the soundtrack to Valkyrie Profile 2 will recognize the subtle build of harp and strings into an unlashing of full orchestral tutti. However, it’s the next track that truly defines the bleaker timbre of this soundtrack. â€Å"Firelink Shrine† is the piece for the hub area of the game, as with most adventure games, a place for the player to rest and prepare for theRead MoreCharacter Analysis Of The Movie : Forrest Gump1257 Words   |  6 Pagestheir childrens life by doing everything they need, and the best example is Forrest Gumps mother. Indeed, she lives alone with him without his father, so she takes care of him as a father and mother which is difficult. In addition, she challenges everybody that Forrest Gump can be the best even if his IQ is low because she believes on him. However, the film has several strong criteria, including the character deve lopment, the messages and themes, the dialogue, and the soundtrack which make it popularRead MoreThe Great Gatsby By F. Scott Fitzgerald1476 Words   |  6 Pagescritical themes of a film in a melodious way and augment the emotion on screen. Songs can set the tone of a movie with or without lyrics. For example, the soundtrack of the 1977 film Saturday Night Fever includes groovy songs that complement the tone of the film. The suspenseful notes of the Jaws theme suggests that danger is approaching. The soundtrack to Baz Luhrman’s The Great Gatsby is a tasteful collection of songs from artists of different genres. Through this amalgamation of genres and lyrics,Read MoreFantasy Xv, A Game Composed By Both Tetsuya Nomura And Hajime Tabata1346 Words   |  6 Pagesapproved while others didn’t. I played Final Fantasy throughout my entire childhood years, all the way to my adolescent years, and even now as an adult. I’ve anticipated this game for some time now, and have finally gotten to play it. With that being said, my criteria for the evaluation of this title will be based on the elements that I find to be crucial in the overall quality of a good game. Final Fantasy XV is a phenomenal game, in my opinion, because there is an obvious focus on character development

Analysis Of Shakespeare s Macbeth By William Shakespeare

Known for his tragedy, intrigue, comedy, and romance, Shakespeare extends his boundary of prowess in the play Macbeth. The irony present in the play, the double-meaning of the characters’ actions, and the complexity of setting all contribute to a thrilling story of murder and looking beyond the superficial. Dramatic, situational, and verbal irony greatly contribute to the theme of things are not what they seem in Macbeth text and film. Shakespeare uses the contrast in irony to convey this in the character’s words, actions, and the audience’s awareness. The textual and film evidence fully supports the theme and displays the author’s affluent use of irony. The theme is most clearly stated in the line, â€Å"Fair is foul, and foul is fair† (I. i. 3). On the literary level it is merely a paradoxical phrase, but it also represents the duality of the playThe text of Macbeth provides a collection of examples of the dual nature of the theme. The witches predict Macbeth will be â€Å"Not so happy, yet much happier† (I. i. 14). Macbeth thinks he’ll be happy as king and this entitles him to take the title by whatever means necessary, even murder. Lady Macbeth furthers his descent into deceit by encouraging the murder and playing on his masculinity, though he was having second thoughts (â€Å"Dramatic Effects†). Macbeth becomes the epitome of the theme when he hosts Duncan in his home. Lady Macbeth advises him to embrace this two-facedness, â€Å"Look like th’ innocent flower, But be the serpent under ‘t†Show MoreRelatedAnalysis Of William Shakespeare s Macbeth 1785 Words   |  8 PagesScotland! A man has a great ordeal on his hands. Some might say that Macbeth has a second chance or a life long dream that could change his future forever. Deep in the heart of Birnam forest, a castle sits upon Dunsinane Hill, with a man made foundation built from paved bricks that have housed the many Kings that have ruled this Kingdom. Macbeth hears a prophecy from three evil and dilapidated witches foretelling his future. Macbeth, terrified yet surprised, is unsure of his morals and is battling betweenRead MoreAnalysis Of Shakespeare s Macbeth By William Shakespeare1236 Words   |  5 Pagesit. This idea of equivocation is abundant in Shakespeare’s tragedy, Macbeth. In Macbeth, Shakespeare exposes literary devices such as illustrative imagery, sarcastic similes, and dubious diction to unveil one of his many themes: Things are not always what they seem. Shakespeare beautifully illustrates this fact through the duplicity of Macbeth, his wife, the three suspicious witches, and king D uncan . Starting the play, Macbeth is a very much regarded saint who seems, by all accounts, to be an incredibleRead MoreAnalysis Of Shakespeare s Macbeth By William Shakespeare2081 Words   |  9 PagesShakespeare Essay Shakespeare uses language in his literary creations as a technique to enrich the ideas of his works. In his play Macbeth, Shakespeare uses metaphor as a useful way to enhance language and construct the overall idea. Macbeth revolves around the prospect of ‘power,’ and also focuses on what one is willing to do in order to gain power, and also to maintain it. Throughout the novel, Shakespeare uses metaphors and comparative techniques that link together to develop theRead MoreAnalysis Of William Shakespeare s Macbeth 1668 Words   |  7 Pagesthe meaning of a story. When we first studied Macbeth, I thought that the word â€Å"hand† would be used in a strictly literal manner. Instead, I discovered that through the play the term embodied a rather dark connotation and symbolized Macbeth’s submission to evil instead of the literal meaning. As early as act one, Macbeth prevents â€Å"the eye† from winking at â€Å"the hand† because à ¢â‚¬Å"the eye fears, when it is done, to see† (Shakespeare 1.4.335-336). Macbeth lusts for the throne, but in order to retrieveRead MoreAnalysis Of William Shakespeare s Macbeth 829 Words   |  4 Pages10 May 12, 2016 Macbeth Essay Macbeth, by William Shakespeare is a tragedy that happens At the very beginning of the play, Lady Macbeth is provoked by the letter she receives by Macbeth and starts plotting the murder of Duncan. She also wishes she were a man such that she could commit the murder all by herself saying so in Act 1 Scene 5, â€Å"Come, you spirits That tend on mortal thoughts, unsex me here, And fill me from the crown to the toe top-full Of direst cruelty† (Macbeth 1.5.36-52). She appealsRead MoreAnalysis Of William Shakespeare s Macbeth 1169 Words   |  5 Pagesentertainment. Syfy has been around a lot longer than the 21st century though. William Shakespeare’s play Macbeth uses instances of the supernatural to make the main character Macbeth act unorthodoxly, to disquiet and to make him sanguine, by using witches and apparitions. The three witches make Macbeth lean towards acting unlike himself by convincing him that he will become the Thane of Cawdor and the King of Scotland. When Macbeth does indeed become Thane of Cawdor, he believes that he will become theRead MoreAnalysis Of William Shakespeare s Macbeth 1149 Words   |  5 Pagesplaywright, William Shakespeare remains to this very day a man with a past shrouded in mystery. Very few documents provide historians insight on his personal life. In fact, the record of Shakespeare in his earliest years is limited to a mere baptismal record that reveals his birth date to be around April 26, 1564. Fifty-two years later from that day, Shakespeare would be interred at Trinity Church. Born near London in the town of Stratford-upon-Avon as the third child to John Shakespeare, the localRead MoreAnalysis Of William Shakespeare s Macbeth1451 Words   |  6 PagesWilliam Shakespeare wrote Macbeth in the early 1600’s. Macbeth was written during a time of polit ical unrest in the Jacobean era, political context is a strong theme of the play. It seems that politics have not changed much over the centuries. Although politicians may not be murdering each other for their chance at the throne, the majority are corrupt and committing felonies to get to and stay in a position of power. Political corruption today facilitates numerous criminal enterprises. Macbeth’sRead MoreAnalysis Of William Shakespeare s Macbeth 1887 Words   |  8 Pagesdisaster. â€Å"Macbeth’’ is a tragedy written by William Shakespeare and is considered one of his darkest and most powerful works. William Shakespeare was born in Stratford -upon -avon, in Warwickshire and was baptized a few days later on 26 April 1566. William Shakespeare was educated at the local King Edward grammar school Stratford and is considered by many to be the greatest playwright of all time.(Bio.) In Macbeth, William Shakespeare used ambition to show us Lady Macbeth and Macbeth and theirRead MoreAnalysis Of William Shakespeare s Macbeth 2339 Words   |  10 PagesIn this essay I will be analysing in great detail how William Shakespeare the writer of a variety of plays, describes the range of different features and techniques that he has used in both Macbeth (Act 2 Scene 2), and Capulet (Act 3 Scene 5), and how he Shakespeare has represented the main characters of each play to be shown as disturbed emotionally, physically, and psychologically during the plays. Firstly, when Capulet is shown he is seen by the audience as being in a good, cheerful, happy, and

The Great Gatsby By F. Scott Fitzgerald Essay - 978 Words

Film Character Compare Contrast Introduction Throughout the American History, there has been impacting literature that has brought a motion to Americans. Some of the best literatures were written during the Modernist movement. One of those great writings includes â€Å"The Great Gatsby†, a story written by Francis Scott Fitzgerald. In this fictional story, Jay Gatsby who is one of the main characters, proves to have great characteristics. These characteristics are also portrayed in another story that was written in the same time by William Faulkner. Characters Comparison Jay Gatsby is a character in the novel â€Å"The Great Gatsby†, and he has great characteristics throughout the story. However, at the beginning of the film, Fitzgerald gives Gatsby a delayed introduction of his character. Francis puzzles the mind of the viewer, and opens a wide door of imagination, in curiosity to figure out who Gatsby really is. Inclusively, Nick Carraway starts questioning who Gatsby really is and he gets told that he is â€Å"a cousin of Kaiser Wilhelm s†¦a German spy during the war†¦Kaiser’s assassin†¦a Prince† (Fisher, Knapman, Martin, Wick, Luhrmann, 2013). Therefore, one of his characteristics is being a mysterious person. He does not want people to know who he really is and keeps the truth hidden. In the story â€Å"A Rose for Emily†, written by William Faulkner, the protagonist, Emily, has a similar characteristic to Gatsby. In a quick description, she is a woman who lived her life isolated inShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that

Alcohol Abuse and Alcoholism free essay sample

Introduction alcoholism is characterized by the compulsive and uncontrolled consumption of alcohol; it may develop as a habit or a way of releasing some tensions like stress. Tracy (2005) The prescribing of the drug that is Naltrexone will be of very high importance to the people who take alcohol because it will reduce the desire of taking alcohol. Such drugs will help the addicted person to reduce alcohol intake. Alcohol has side effects and people who are addicted with alcohol are most likely to have side effects on its regular intake. Alcoholic people get much addicted and there is that craving they have on alcohol, it is true to say that there is a content of alcohol that makes them need to drink more and more. Hence the introduction of the drug will have a positive impact on the people who take alcohol. Alcoholism is a symptom of a problem, because it develops as a result of a driving force that is making a person need to drink, survey has shown that when people are likely to be stressed they end up looking for alcohol so that they can give themselves an a specific time to forget about what is stressing them, there fore it is true to say that alcohol is a symptom of a problem. We will write a custom essay sample on Alcohol Abuse and Alcoholism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since alcoholism is a compulsive way to regular drinking of alcohol most people develop this habit because it has developed in them such that with or without stress they have to drink alcohol, therefore they have the craving nature of alcohol, alcohol has some of the contents that make the people drink regularly and due to this it can be said it is a symptom of a problem, the drug that has been invented will be possibly be responsible for dampening this response reaction that triggers someone to drink. Reference: Tracy Sarah (2005) Alcoholism in America: from reconstruction to prohibitation.

Integrated Corporate Sustainability Management †MyAssignmenthelp

Question: Discuss about the Integrated Corporate Sustainability Management. Answer: Introduction: Business Vision: Businesses formulate vision statements to show their aspirations for the future operations. Most importantly, the purpose of such visions is to help businesses set out view of their future to gain enthusiasm, commitment, and stretch their performance. In a case of the Cafe Paradiso, management seeks to ensure that the company becomes the most preference point for shopping among customers that live beyond Mountain Glen. Business mission: Businesses design different mission statements to show provide their stakeholders and employees a form of clarity regarding the overall purpose of the organization. This implies that leaders and managers draft mission statements to build an understanding and confidence concerning how the strategy relates to the overall purpose. After reading the case of the Cafe Paradiso, it is apparent that the company seeks to provide products and services that meet expectations of all customers in terms of their needs and wants. This spans from providing high quality coffee, delicious nutritious means, and excellent services. Furthermore, the company seeks to differentiate itself from other cafes by producing fresh, light, and healthy meals that meets the tastes and needs of customers. In overall, the company mission is to target employees and employees that enjoy good coffee. Value and objectives: Business values involves the underlying principles designed to offer guidelines on how to achieve a strategy. While at the same time, businesses use objectives as statements of specific outcomes of what they seek to achieve. The Cafe Paradiso has managed to establish two key objectives; to maintain a market share through the change of ownership and grow shares to 40%, and generate a net margin of 20%. However, the objectives fail to meet as aspects of specific, measurable, realistic, and time bound. Businesses have stakeholders that affect operations of the business (Schneider Sachs, 2017). The internal stakeholders include the staff, chef, business analysts, and managers in different departments (Brendan and Margret Elliot). While the external stakeholders include the community living in and out of Mountain Gen, the government, suppliers, and competitors. Communication in business stakeholders is vital for growth of any business (Waterschoot Van Den Bulte, 2011). Every leader has own strategies of communicating with stakeholders. As the owner of the Cafe Paradiso, I would schedule meetings with staff. The approach will help save time on operations. I would also use project summary reports such as marketing or sales reports. I would sent out reports in a period of one week, one month, or few days following the implementation of a project (Riel Fombrun, 2007). This will involve highlighting the top performing products and services and reassuring them about the situation. I would also send out newsletters or emails through the company intranet. The findings from the company SWOT analysis shows the situation of the market as well as the internal position of the company. Most importantly, the social pattern reveals that the area has continued to show an increasing population growth across customers of all ages. The area also has an increased number of shoppers because of a large and growing local population. The center already has few cafes. The needs of customers involve their expectations after consuming products and using services offered at the Cafe Paradiso. Currently, every customer has a need to enjoy healthy and light meals. Benefit from a friendly environment. Furthermore, customers seek to get the value of their money through desserts, cakes, and beverages. Customers want high quality coffee, delicious nutritious meals and excellent services. Research would take both primary and desktop data collection process (Myers, et al. 2011). The primary data would involve conducting a survey to understand the opinion of customers living in Mountain Gen area. While desktop research would involve reviewing menu of different cafes in the area. The findings from the two studies (research) will help me decide on different pricing strategies such as discounted, psychological pricing, low price or high prices relatively to what competitors offer. The Cafe Paradiso will require financial capital as part of the initial investment to start its operations. For instance, the business require a purchase price of $170,000. Furthermore, the estimated start-up cost stands at $209,810. Management will apply for an initial bank loan of $104,905 and an equity of $104,905 from Brendan and Margaret payable after two years. The business will design different requirements as part of the skills of employees. They will work in different departments such as communications, operations, financial, sales and marketing, customer relations, and legal officer. Besides, the business management team will consist of Brendan and Margaret Elliot. Brendan will work as chef while Elliot will work as a communications manager. The business will also employ four other staff to work as full-time and part-time. The business will use a number of physical resources to support its operations (Paley, 2008). The business will require coffee brewers, furniture, computer, counter, utensils, and van, Every business irrespective of the area of operation, must obtain a license or a permit for lawful operations. In my case therefore, I would secure a food authority licence. It will allow me to have the capacity to produce safe food before supplying and selling to customers. The Caf Paradiso business seeks to provide high quality coffee, delicious nutritious meals and excellent service to different categories of customers. Most importantly, the business targets young, young adults, and adult customers living in and out of Mountain Gen area. The business seeks to prepare and provide different types of take away beverages such as fine coffee. Furthermore, the business seek to offer an ambience environment for customers that want to hold parties and conferences. The business will ensure that it remains one of the stopover for shoppers in Mountain Gen area that are keen on health products. The Caf Paradiso business seeks to provide a wider range of products and services to its customers. For example, the business will offer the following categories of products; The Caf Paradiso business will serve more than 6,000 customers both dine in and take away per month. The business will also receive families, business travelers, groups, couples, and shoppers. Management will offer exceptional cuisine to reflect high quality food (Ramaseshan, Ishak Kingshott, 2013). The menu will cover fine coffee, beverage, cakes and desserts, fresh and light meals. The food list will also reflect entre dishes, main dishes, and desserts. The business will open from 8:00am to 5:00pm Monday to Saturday and from 8:00am until midday on Sunday. The target market for the business includes guests that need ambience environment for dine in that come for meeting events, breakfast, and dining. The business will introduce private diner, community fundraisers, wedding rehearsal meals, corporate parties, and meetings (Ataman, et al., 2010). The second category of customers will include shoppers and staff found within the shopping centre. Management will consider a number of factors to price food and services. Caf will offer discounts to groups of customers who need conferences and meetings. Management will also use premium-pricing strategy to reflect value of its services. Promotion and advertising The marketing department will use integrated marketing communication mix (Polat Akgn, 2015) to create awareness about available products and services. The advertising will focus on motion pictures, billboards, and print media. Public relations will involve sponsoring of boutique weddings, newly wed couples, and honeymooners. Marketing representatives will organize for community relations (Ataman, et al., 2010). Furthermore, direct response will cover strategies such as designing and creating social media accounts and sending direct emails to customers for appreciation. The business management will rely on two key elements to measure its performance in the market. () proposes that a business can apply sales and expenses. Therefore, the caf business will use the sales of food and expenses on operations to measure its performances. Management will assess the performance of the caf through community awareness (Marek, 2014). The awareness will depend on the proportion of customers that come for shopping at the caf or remember the name of the caf. Management will use customer feedbacks to assess the quality of different types of coffee, cakes desserts, beverages, and foods. Management will adopt five dimensions of service quality to assess assurance, responsiveness, reliability, empathy, and tangibility. Management will rely on comparative specific products and services sale to assess their performance. Management will measure the growth of sales for a period of three to six months Management will evaluate and compare the performance of different staff. The business will use survey instruments to evaluate performance of staff based on the level of execution, quality of work, level of creativity, amount of consistent improvement, customer and peer feedback, response to feedback, ability for accountability, task completion rate, time management, and reaction to feedback. Management will adopt a business communication plan (Strieker, 2015). Besides, identification of the target stakeholders will form an important element. Formal plan communication department will create formal methods of communication (Ellis, 2009). The method will cover calling for meetings, conference calls, posters, emails, or newsletters. Informal methods Communication department will design and utilize informal channels of communication (Jones, 2008). The channels will cover lunch meetings, sporting events, voice mail, and hallway conversations. References Ataman, MB, Van Heerde, HJ, Mela, CF 2010, 'The Long-Term Effect of Marketing Strategy on Brand Sales', Journal of Marketing Research (JMR), vol. 47, no. 5, pp. 866-882 Ellis, R 2009, Communication Skills: Stepladders to Success for the Professional, 2. Ed, Intellect, Bristol. Jones, P 2008, Communicating Strategy, Gower, Aldershot, Hampshire, England. Marek, P 2014, A critical analysis of the concept of marketing strategies for small and mid-sized companies. Economics, Management Financial Markets, 9, 4, pp. 255-261 Myers, EF, Parrott, JS, Cummins, DS, Splett, P 2011, 'Funding Source and Research Report Quality in Nutrition Practice-Related Research', PLoS ONE, vol. 6, no. 12, pp. 1-13 Paley, N 2008, mastering the Rules of Competitive Strategy: A Resource Guide for Managers, New York: Auerbach Publications, eBook Collection Polat, V, Akgn, Ae 2015, 'A Conceptual Framework for Marketing Strategies in Web 3.0 Age: Adaptive Marketing Capabilities', Journal of Business Studies Quarterly, vol. 7, no. 1, pp. 1-12. Ramaseshan, B, Ishak, A, Kingshott, RJ 2013, 'Interactive effects of marketing strategy formulation and implementation upon firm performance', Journal of Marketing Management, vol. 29, no. 11/12, pp. 1224-1250 Riel, Cv, Fombrun, CJ 2007, Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management, Routledge, London. Schneider, T, Sachs, S 2017, 'The Impact of Stakeholder Identities on Value Creation in Issue-Based Stakeholder Networks', Journal of Business Ethics, vol. 144, no. 1, pp. 41-57 Strieker, J. 2015, Developing a Business Plan. Alaska Business Monthly, 31, 10, pp. 22-25 Waterschoot, Wv, Van Den Bulte, C 2011, 'The 4P classification of the marketing mix revisited', Journal of Marketing, vol. 56, no. 4, p. 83.